plane

Centrum prasowe

Level_01

Project duration: 4 months

 

CUSTOMER: YAMO Sp. z o.o.
YAMO sp z o.o. i a leading distributor of components, computer accessories and peripheral devices, as well as computer manufacturer. The YAMO company has been operating since 1990, when it distributed Commodore and ATARI home computers. YAMO is also a manufacturer of high-class computers and owner of partnership store chain REACTOR.

 

SITUATION:

  • No gaming-focused event in the southern Poland.
  • The YAMO company, owner of computer store chain Reactor, introduces gaming computers YAMO ENGINE Red Dragon.
  • The circle of PC gamers from Lesser Poland requests Planet PR to assist in organization of a gaming event.

ACTIONS:

  • Development and implementation of a gaming fair concept LEVEL_01.
  • Development and implementation of PR strategy and selection of tools enabling effective promotion of the event in the Lesser Poland Voivodeship.
  • Acquiring media, trade and regional patrons.
  • Acquiring key sponsors in the form of Lian Li and Mushkin companies.
  • Arrangement of press information in gaming media, IT media and local media.
  • Systematic coordination of the event course, cooperation with gaming teams and sponsors.

EFFECTS:

  • Reinforcing relations between the members of Lesser Poland gaming community.
  • Increased interest in YAMO ENGINE Red Dragon computers, with actual reflection on the sales volume.
  • Increased awareness of the Reactor brand compared to competing brands.

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